Vocab Notes 1 Test 01/17/2024

Marketing channel pathways are:

• used to provide a platform for promotional material.

• not important

• only use one pathway at a time

• are not used in marketing

Refers to the group( 2 or more) of people that are most likely to be interested in your product or service. And members of this group share common traits. This information is typically data driven.

• Marketing

• Granular

• Target Customer

• Target Audience

_____ in Marketing is something that someone makes or grows to sell for money.

• Service

• Target Audience

• Good

• Producer

______is something that a person does for others to make money like a doctor or a cashier cashing you out at Publix.

• Good

• Product

• Service

• Consumer

One of the best, free, and valuable marketing tools. When a consumer's interest in a company's product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences.

• Target Audience

• Marketing Channel

• Word of Mouth Marketing

• Real Time

This is data that is taken on the same day or within a 24-hour time period. It is information that has a "NOW" factor to it. For Example: data was retrieved on 08/17/2022 at 10:55am.

• Data

• Marketing

• Real Time

• Word of Mouth

This is someone who starts and develops a business. The ______ generally takes on some financial and career risk in beginning the business, but can also reap the rewards if the business is ultimately successful.

• Marketing

• Sales

• Entrepreneur

• Target Customer

This term means as detailed as possible.

• Target Audience

• Magnified

• Granular

• Marketing

These are things you must have to live, (survive): Those are: Air/Oxygen, water, shelter and food.

• Wants

• Needs

• Producer

• Consumer

_____are things you would like to have such as clothing, new shoes, video games etc.

• Wants

• Needs

• Consumer

• Producer