EOPA 76-100

Which market segment do customers in cold climates who need snow shovels and snow blowers represent?

• Geographic
• Psychographic
• Behavioral
• Occupational

A business determines that it can increase its market share by 12 percent by promoting its goods and services to Hispanic females who are 18- to 34-years old. How is the business segmenting the market?

• By geographics
• By psychographics
• By demographics
• By behavior

What marketing career involves determining why customers do what they do?

• Advertising
• Distribution/Warehousing
• Sales
• Marketing research

Which market segment do customers in cold climates who need snow shovels and snow blowers represent?

• Geographic
• Psychographic
• Behavioral
• Occupational

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Marketing research
• Product management
• Advertising
• Channel management

What is at the center of all marketing activities?

• Math
• Technological know-how
• Purchasing
• Communication

What does a salesperson need to do to be successful in selling?

• Always attempt to sell related merchandise
• Ask management to limit the number of brands
• Describe the disadvantages of competing brands
• Learn the features unique to the brands s/he sells

Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all costs. Who is likely to be the more successful salesperson?

• Joe, because he is a nice person
• Carol, because Joe is too timid to close a sale
• Joe, because he will get more repeat business
• Carol, because she will make more sales

What can salespeople do to maintain good relationships with existing customers?

• Ask for new referrals
• Use customers in advertisements
• Live up to their promises
• Send customers expensive gifts

What is an effective follow-up activity that salespeople can use to provide good service and develop strong relationships with customers?

• Asking for customer referrals
• Calling to make sure the products are satisfactory
• Explaining the company's business plan
• Sending articles about local competitors