MKT2105 Chapter 2 Perception

What is perception in simple terms?

• The process of creating products

• The process of selecting, organizing, and interpreting stimuli into a meaningful picture of the world

• The act of purchasing goods and services

• The study of sensory organs

Which sensory organ is NOT mentioned as a part of sensory receptors in the passage?

• Tongue

• Heart

• Ear

• Eyes

What is the primary goal of sensory marketing?

• Ignoring sensory elements to create a minimalistic brand image

• Enhancing sensory experiences to create a positive brand impression

• Focusing solely on visual elements in advertising

• Minimizing attention to multiple senses to reduce marketing costs

"Haptic" relates to sense of

• smell

• taste

• sight (eyes)

• touch

What does sensory adaptation refer to?

• The reduction in sensitivity to a stimulus after constant exposure

• The increased sensitivity to a stimulus after constant exposure

• The habit of constantly seeking new stimuli

• The automatic attention given to novel stimuli

List 3 factors contributing to sensory adaptation.

List 3 factors to overcome sensory adaptation.

Give one example of absolute threshold.