
MKT2105 Chapter 2 Perception
Quiz
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Professional Development
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Professional Development
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Practice Problem
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Easy
Sophia Ng
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is perception in simple terms?
The process of creating products
The process of selecting, organizing, and interpreting stimuli into a meaningful picture of the world
The act of purchasing goods and services
The study of sensory organs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which sensory organ is NOT mentioned as a part of sensory receptors in the passage?
Tongue
Heart
Ear
Eyes
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of sensory marketing?
Ignoring sensory elements to create a minimalistic brand image
Enhancing sensory experiences to create a positive brand impression
Focusing solely on visual elements in advertising
Minimizing attention to multiple senses to reduce marketing costs
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Haptic" relates to sense of
smell
taste
sight (eyes)
touch
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does sensory adaptation refer to?
The reduction in sensitivity to a stimulus after constant exposure
The increased sensitivity to a stimulus after constant exposure
The habit of constantly seeking new stimuli
The automatic attention given to novel stimuli
6.
OPEN ENDED QUESTION
1 min • 1 pt
List 3 factors contributing to sensory adaptation.
Evaluate responses using AI:
OFF
7.
OPEN ENDED QUESTION
1 min • 1 pt
List 3 factors to overcome sensory adaptation.
Evaluate responses using AI:
OFF
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