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MKT2105 Chapter 2 Perception

Authored by Sophia Ng

Professional Development

Professional Development

Used 8+ times

MKT2105 Chapter 2 Perception
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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is perception in simple terms?

The process of creating products

The process of selecting, organizing, and interpreting stimuli into a meaningful picture of the world

The act of purchasing goods and services

The study of sensory organs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which sensory organ is NOT mentioned as a part of sensory receptors in the passage?

Tongue

Heart

Ear

Eyes

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of sensory marketing?

Ignoring sensory elements to create a minimalistic brand image

Enhancing sensory experiences to create a positive brand impression

Focusing solely on visual elements in advertising

Minimizing attention to multiple senses to reduce marketing costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Haptic" relates to sense of

smell

taste

sight (eyes)

touch

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does sensory adaptation refer to?

The reduction in sensitivity to a stimulus after constant exposure

The increased sensitivity to a stimulus after constant exposure

The habit of constantly seeking new stimuli

The automatic attention given to novel stimuli

6.

OPEN ENDED QUESTION

1 min • 1 pt

List 3 factors contributing to sensory adaptation.

Evaluate responses using AI:

OFF

7.

OPEN ENDED QUESTION

1 min • 1 pt

List 3 factors to overcome sensory adaptation.

Evaluate responses using AI:

OFF

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