The Evolution of Traditional to New Media

Which of the following is a writing material that was used in the pre-industrial age?

• bond paper

• fountain pen

• papyrus

• typewriter

Answer explanation

The papyrus is a form of ancient paper used a writing surface by the early civilizations.

Which of the following inventions allowed the mass production of printed materials during the industrial age?

• inkjet printer

• metal prints

• printing press

• typewriter

Answer explanation

The invention of the printing press allowed the mass production of books and other printed materials which paved way for information to reach a larger audience.

Arrange the following media based on their appearance in the timeline of the different media age.

social media

printing press

television

cave paintings

(a)  

Answer explanation

The sequence is based on the media and information age that they appeared in.

Determine the traditional media category of the following medium:

• books

• newspaper

• social media

• wikis

Answer explanation

Newspapers and books fall under the traditional media since they are modelled on the printed on paper approach.

Determine the digital media category of the following medium:

• books

• newspaper

• social media

• wikis

Answer explanation

Social media and wikis are digital by harnessing the power of the Internet and digital data.

Which of the following belongs to the pre-industrial age of media?

• Acta Diurna

• Codex

• Dibao

• Fountain pen

Answer explanation

Fountain pen was invented during industrial age.

Which of the following best describes a transistor?

• A device that amplifies signals.

• A device that modifies signals.

• A device that prolongs signals.

• A device that weakens signals.

Answer explanation

The transistor is an electronic device designed to amplify signal and is attributed to the start of the electronic age of media.

Which of the following best describes social media?

• Information in social media are always accurate.

• It is accessed anywhere and anytime thru the Internet.

• It is composed of a very limited number of people.

• It is used to quickly influence people.

Answer explanation

As long as Internet connection is present, anyone can use social media anywhere and at any time. Aside from connecting to people, social media can also be used to promote an advocacy and influence several people.

Which of the following statement is correct?

• The evolution from traditional to new media is always started by the invention of a device.

• The evolution of traditional to new media does not reflect the progress of civilizations.

• The evolution of traditional to new media is already at a stagnant phase.

• The evolution from traditional to new media takes place in a constant period of time.

Answer explanation

The different periods in the evolution is often ignited by the invention of a device which makes the distribution of information faster and more efficient.

Which of the following practices best utilizes the power of digital or new media?

• Form a group for people with common interests and share information with each other.

• Use social media to spread news without credible sources.

• Using social media to communicate to the masses to promote a cause or advocacy.

• Using the Internet to download copyrighted materials online.

Answer explanation

Digital media can be utilized to reach a wide range of people which makes the exchange of information faster.