Salesforce AI Associate

Which type of bias imposes a system's values on others?

• Association

• Automation

• Societal

A sales manager wants to improve their processes using AI in Salesforce.
Which application of AI would be most beneficial?

• Lead scoring and opportunity forecasting

• Data modeling and management

• Sales dashboards and reporting

What is the most likely impact that high-quality data will have on customer relationships?

• Improved customer trust and satisfaction

• Increased brand loyalty

• Higher customer acquisition costs

What are the key components of the data quality standard?

• Accuracy, Completeness, Consistency

• Reviewing, Updating, Archiving

• Naming, Formatting, Monitoring

What is the role of Salesforce's Trusted AI Principles in the context of CRM systems?

• Outlining the technical specifications for AI integration

• Providing a framework for AI data model accuracy

• Guiding ethical and responsible use of AI

What is a benefit of data quality and transparency as it pertains to bias in generative AI?

• Chances of bias are aggravated.

• Chances of bias are removed.

• Chances of bias are mitigated.

A business analyst (BA) wants to improve business by enhancing their sales processes and customer support.
Which AI applications should the BA use to meet their needs?

• Sales data cleansing and customer support data governance

• Machine learning models and chatbot predictions

• Lead scoring, opportunity forecasting, and case classification

How does AI within CRM help sales representatives better understand previous customer interactions?

• Creates, localizes, and translates product descriptions

• Provides call summaries

• Triggers personalized service replies

Why is it critical to consider privacy concerns when dealing with AI and CRM data?

• Ensures compliance with laws and regulations

• Confirms the data is accessible to all users

• Increases the volume of data collected

A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an email address or phone number.
Which feature should they use to accomplish this?

• Validation rule

• Autofill

• Duplicate matching rule