How Facebook Makes Money Quiz

What is targeted advertising on Facebook?

• A form of advertising that targets individuals based on their favorite color

• A form of online advertising that focuses on reaching specific audiences based on demographics, interests, behavior, and other data.

• A type of advertising that randomly targets anyone on the internet

• An advertising method that only focuses on reaching people over the age of 65

How does targeted advertising on Facebook help in making money?

• By allowing businesses to reach specific audiences and increasing the likelihood of conversion

• By sending random ads to anyone without targeting specific audiences

• By reducing the likelihood of conversion through targeted advertising

• By allowing businesses to reach audiences on other social media platforms

Name one way in which businesses can promote their products on Facebook through sponsored content.

• Paid advertising

• Creating a Facebook group for the business

• Sending direct messages to potential customers

• Posting on personal Facebook profiles about the products

How does Facebook make money through sponsored content?

• By allowing businesses to pay for their ads to be displayed to specific target audiences.

• By receiving government subsidies for promoting businesses

• By charging users to create business pages

• By selling user data to other companies

How does user engagement contribute to Facebook's revenue?

• Leads to a decrease in the number of users on the platform

• Increases opportunities for advertising and effectiveness of targeted ads

• Has no impact on advertising revenue

• Decreases opportunities for advertising and effectiveness of targeted ads

What are some examples of user engagement activities on Facebook that generate revenue?

• Sponsored posts, paid advertising, and promoted content

• Sharing memes and funny videos

• Liking and commenting on friends' posts

• Creating and joining Facebook groups

Name one business partnership of Facebook that helps in generating revenue.

• Microsoft, Amazon, and Google

• Apple

• Netflix

• Twitter

How do Facebook's business partnerships contribute to its revenue?

• Through accessing new markets, expanding user base, and generating advertising and other revenue streams.

• By investing in real estate and other industries

• By charging users for access to the platform

• By selling user data to other companies