Marketing Selling

Dana works at a clothing store and has learned that responding to customers' needs and wants through a plan, personalized approach has increased her sales.

• Selling

• Product Knowledge

• Competition

• Ethics

James spent time learning about his products so he can demonstrate product features and benefits, making each presentation fit the client's needs.

• Selling

• Planned

• Intangible items

• Ethics

Family sells homegrown tomatoes at a roadside stand. These are considered ___________ goods.

• Selling

• Planned

• Intangible

• Tangible

A boutique buys jewelry to sell to its customers. This is an example of an organization making a purchase for the purpose to ________.

• Planned

• Resale

• Compete

• Utility

Hollaway Enterprise is an interior-design firm that sells its services to businesses in need of office designs. This is considered an ________________ good.

• Tangible

• Intangible

• Resale

• Selling

Businesses are always trying to outdo each other in an attempt to attract clients. This is known as ___________________

• Utility

• Competition

• Tangible

• Product knowledge

A toy store recently experienced a decline in sales and was forced to lay off many of its workers. This is one example of how sales affect_____________.

• Employment

• Planned

• Ethics

• Resales

Susan really knows her product. She has read trade journals, studied material cut outs by the manufacturer of the products. She's talked to salespeople and can describe the ____________ well to customers. She demonstrates good ___________ knowledge based on information learned.

• Product

• Utility

• Competition

• Planned

To make a sale, a person guarantees that a product would be in stock sometime next week, although he knew that wasn't true. He has lacked a demonstration of ___________.

• Product

• Ethics

• Competition

• Selling

Jean waited on a customer who was looking for a new camera. Through good sells techniques, she was able to sell that camera and accessories to go with it, making it more useful for the customer. By doing this, Jean created ____________ for this product

• Product

• Ethics

• Utility

• Selling