Q2 HELE 06 - Lesson 04 Assessment

According to Atina Diffley, what is marketing about?

• Bringing the product at the right price, to the right customer

• Bringing the product at the lowest price possible

• Selling products at the highest price possible

• Selling products at any price

What is the best time to harvest star apple or caimito?

• February to July

• March to April

• June to October

• January to March

What is the purpose of keeping records of farm activities?

• To decrease government reports

• To provide substantial reference in making a marketing plan

• To avoid obtaining credit and insurance

• To increase tax returns

What is the purpose of the cash record?

• To summarize the performance of the farm

• To reflect the cash accounts in the farm

• To determine the annual profitability of the farm

• To record the cost of production

What is the total farm income in 2019 according to the given records?

• PHP 35,590.00

• PHP 39,100.00

• PHP 68,440.00

• PHP 32,850.00

What are some examples of added values you may consider in your products?

• All of the above

• Fast delivery and good customer service

• Healthy and organic, and good packaging

• Convenient and considerate to farmers and food relations

What are the advantages of wholesale marketing?

• All of the above

• Increase in market vulnerability and economy of scale

• Profitability of the products that other people may sell

• Simple sales process and diversity of products available

What are the types of selling methods in market selling?

• Direct selling and through cooperatives

• Wholesaling and online selling

• Wholesaling and direct selling

• Online selling and direct selling

What is search engine optimization in online marketing?

• Using search engines to help connect users with the products and services they are most interested in

• Using web videos for promotional purposes

• Improving the online visibility of a business or company online

• Sending commercial messages via emails

What is the purpose of flyers and brochures in print marketing?

• To provide substantial reference in making a marketing plan

• To introduce products and promotions to customers

• To increase market vulnerability and economy of scale

• To determine the annual profitability of the farm