Klaudia test Unit 7

1.       Przeczytaj tekst. Które z podanych odpowiedzi A–D są właściwe i zgodne z treścią tekstu?

    

   Supermarkets, like any other business, use adverts to attract customers. But, once shoppers are in the store, what can the shops do to make them spend more money?

   The most obvious answer is by offering discounts. As well as generally competitive prices, shops often have special offers on selected products. As well as these, there are the ‘buy two, get one free’ bargains, which often persuade customers to buy products they didn’t really want. The food may be wasted if people don’t eat the second item before its sell by date. Similar but not such a good offer is ‘buy one and get the second one at a lower price’, but not free. You might see a big sign saying: ‘Shampoo. Buy Two only £2.49’ and then, in much smaller writing ‘price per bottle when you buy two bottles. One bottle £3.50’. Some people may not notice and will take one bottle thinking it costs the lower price. Others might even think that they will get two bottles for £2.49. Another kind of bargain is when a product has been on sale for a certain price, for example £5. Its price then goes up to £6 and then, a few days later there’s a new sign saying ‘Was £6 now only £5.50’. So, the ‘bargain’ costs more than it did a few days earlier. You have to be really careful not to be caught out by confusing offers, which aren’t always as generous as people think.

   As well as using price reductions, supermarkets use the layout of the store to increase sales. They know that the most commonly bought items include things such as bread, butter and pasta or rice. They often place these items in different aisles so that, with luck, customers will spot an interesting looking bargain as they pass by. Occasionally, everything is moved round so that customers have to search for their favourite items once again rather than heading straight for them.

   There are other clever ways to make customers buy more. We tend to notice products which are at eye level more than those above or below. Often supermarkets will place products attractive for children at the level of a child’s eyes. This may be unhealthy food which adults would usually ignore but, if the child sees it, they might just be able to persuade their parent to buy it for them. 

   Finally, when the customers have finished their shopping and reach the checkout, they spend their time in the queue, staring at shelves of chocolate bars and other tasty snacks, which they may not have noticed in the sweets’ aisle. Bored children can be calmed by the promise of a little treat when they get home if they are well-behaved while waiting but even adults shopping alone may well add something to the shopping trolley so that they can reward themselves for their efforts as they walk from the store to their cars.

1. 1 What does the writer mention about offers in which a second product is free?

   A They are used instead of competitive pricing.
   B They are generally used for less popular products.
   C They encourage people to actually spend more money.
   D They aren’t always honest.

    

   2 In the example of the shampoo the author points out that

   A supermarkets make some details of the offer easier to see than others.
   B the information on the sign contains false information.
   C the price per bottle is the same whether you buy one or two.
   D the signs require customers to calculate the actual price.

    

   3 The main idea of the third paragraph is that supermarkets

   A want customers to find the things they need easily.
   B try to make sure customers see as many products as possible.
   C are constantly searching for the most efficient design.
   D place popular items close together.

    

   4 Why are some products placed at a lower level than others?

   A to hide them from children
   B to make it easier for children to notice them
   C to enable customers to reach them
   D to help customers find them

    

   5 What does the writer say in the final paragraph of the text?

   A Queues are deliberately caused in order to sell more sweets.
   B Products near the checkouts are different to those in other parts of the shop.
   C Parents give their children sweets to eat while they are waiting in the queue.
   D Adults sometimes buy something to eat outside the shop.

Wpisz wyraz, który poprawnie uzupełnia oba zdania
w zadaniach 1–5. Wymagana jest pełna poprawność ortograficzna wpisywanych wyrazów.

 

1

A I was shocked by the ______ prices in the shops.

B The main shopping street in British towns is often called the _______ street.

2

A My friend Cindy wants to be a famous ______ when she leaves school.

B The car is brand-new but, because it is last year’s ______ it was £10,000 cheaper.

3

A Do you want to go ______ the shops with me on Saturday?

B I don’t want to buy anything, I just want to look ______.

4

A I hate it when people pick a ______ off a shelf and then put it back in the wrong place.

B You can increase sales by using clever ______ placement techniques.

5

A I could never go to the supermarket without a shopping ______.

B We should make a _____ of all the people we want to invite so that we don’t forget anyone.

Complete the sentences with the words from the box. There are three extra words.

aisles    coupons    groceries    in    of    tags    tickets    valuable    walkways    worthless 

 

1    Make sure you remove the price _____________ before you give these scarves as presents.

      2    Gina needed a secure place to keep her most ______________ diamond necklace, so she had a high-quality safe installed.

      3    You can’t pay _____________ cash here, they want you to transfer money.

      4    If you buy one party packet of crisps, you will get the other one free _____________ charge.

      5    He bought some ______________ for breakfast on his way back from work.

      6    They renovated the supermarket to make the ______________ wider.

      7    You can save money when you’re shopping with digital or paper ______________ which give discounts on certain products.

Read the definitions and write the words. There is one space for each missing letter.

      1    q _  – a small shop that sells fashionable clothes and/or accessories

      2    i _  – a machine used in shops and restaurants to calculate the amount of money to be paid for goods and services

      3    u _  – to make you look attractive (of a piece of clothing)

      4    r _  – a part of a large business or organisation

      5    g _  – a short, simple and catchy song or sound used in advertisements

      6    u _  – a person who buys goods or services

      7    f _  – not working properly (of a car, equipment, device)

Translate the words or phrases in brackets to complete the sentences.

      1    Oliver decided to lease a(n) ______________ (nowiutki) BMW.

      2    The reporter covered the recent theft at the ______________ (jubiler) on the corner of Willet Street.

      3    I couldn’t  ______________ (zwrócić) the tablet because I’d lost the receipt.

      4    Jimmy has been putting all loose change into his ______________ (skarbonka) for 10 months now.

      5    I don’t really mind ______________ (reklamy telewizyjne) as long as they are funny and smart.

      6    Only at home did I notice that the screen of my new smartphone was ______________ (zarysowany).