MKT101 Chap 6

MKT101 Chap 6

University

35 Qs

quiz-placeholder

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MKT101 Chap 6

MKT101 Chap 6

Assessment

Quiz

Special Education

University

Practice Problem

Hard

Created by

Tran DN)

Used 8+ times

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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Business buying behavior refers to the buying behavior of organizations that buy all of the following EXCEPT ________.

products for use in production of other products

services for use in production of other services

products purchased to resell to others

products purchased to rent to others

products purchased for personal consumption

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a way that business and consumer markets differ?

market structure and demand

nature of the buying unit

satisfaction of needs through purchases

types of decisions

decision processes

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is true about business marketers in comparison to consumer marketers?

They deal with far fewer but far larger buyers.

They deal with far more but far small buyers.

They deal with a more elastic market.

They deal with fewer demands in fluctuation.

They deal with the same decision buying process.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The demand for many business goods and services tends to change more, and more quickly, than the demand for consumer goods and services does. This is referred to as ________ demand.

fluctuating

inelastic

derived

elastic

supplier

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Although there are many differences between business buying behavior and consumer buying behavior, both respond to the same four stimuli: product, price, promotion, and ________.

precision

personal relationships

place

publicity

packaging

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Economic, technological, and political factors are all ________ that affect the business buying process.

organizational factors

environmental factors

interpersonal influences

individual influences

marketing stimuli

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which type of buying situation would a supplier most likely focus on maintaining product and service quality?

straight rebuy

modified rebuy

new task

systems task

solutions task

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