En Unit 2

What is the purpose of an environmental scan?

• To understand potential opportunities and threats

• To gather information about surroundings

• To analyze the current environment

• To determine future impact

What factors are involved in conducting an environmental scan?

• Society & Culture

• Technological changes

• All of the above

• Trade requirements

What are the procedures for conducting an environmental scan?

• Identify participants and responsibilities, carry out scanning activities, report results

• Focus Groups, Informal conversations, Market Research

• Gather information, analyze it, determine its future impact

• Interviews with business officers, owners, managers, National and local newspapers and magazines

What does environmental scanning provide businesses with?

• None of the above

• Awareness of potential opportunities and threats

• Both A and B

• Help in strategic planning

What are the two types of environmental scanning?

• Internal and External

• External and Internal

• Controllable and Uncontrollable

• Adapted and Unadapted

What are the categories of information to scan in the external environment?

• Economic, Technological, Government

• Society & Culture, Economic, Demographics

• Technological, Competition, Political

• Society & Culture, Demographics, Competition

What questions should businesses ask when conducting an environmental scan?

• What is the current external environment?, What trends and issues are affecting business?, What is the impact of the trends on business?, What areas within the business need to be addressed?

• What is the current internal environment?, What is the impact of the trends on business?, What could a business do to affect the impact of these factors?, What areas within the business need to be addressed?

• What is the current external environment?, What trends and issues are affecting business?, What is the impact of the trends on business?, What could a business do to affect the impact of these factors?

• What is the current external environment?, What trends and issues are affecting business?, What is the impact of the trends on business?, What could a business do to affect the impact of these factors?

What is the process for conducting an environmental scan?

• Identify participants and responsibilities, carry out scanning activities, report results, scan on a continuous basis

• Identify participants and responsibilities, carry out scanning activities, report results

• Gather information, analyze it, determine its future impact, identify and analyze important issues and trends

• Carry out scanning activities, identify and analyze important issues and trends, report results or select issues and trends to act on, scan on a continuous basis