About Us Section

What an 'About Us' page should be is a ​ (a)   sales page, one that focuses on highlighting the biggest ​ (b)   of your story and brand at the top of the page, making a strong first ​ (c)   on curious customers.

• impression
• selling points
• goal-oriented

In Shopify’s customer trust research, we found that shoppers ​ (a)   to an About Us page to ​ (b)   about the ​ (c)   and the ​ (d)   behind the ​ (e)   .

• navigate
• learn more
• brand
• people
• products

Shoppers or potential customers are also interested in a company’s _______.

Shoppers or potential customers use the About Us page to determine if they share ​ (a)   with the ​ (b)   and to decide if they want to ​ (c)   with the business or not.

• core values
• business
• shop

• Your "About Us" page should, communicate the story of your business and ______________________ .

• Your "About Us" page should, describe the customers or the ______________________ ..

• Your "About Us" page may explain your _________ _____ or how your products are made.

• Your "About Us" page should put a ____ __ ___ __________, featuring the founders or the people on your team.

• Your "About Us" page should Incorporate persuasive content that might otherwise clutter your homepage. Based on the reading, list three examples of ways that you could make your About Us page engaging.

Answer explanation

1. 1. an explainer video,

2. 2. data visualizations,

3. 3. links to blog posts

• Now begin writing your "About Us" paragraph and make sure you:

• Introduce yourself as the founder or the CEO.

• Communicate the story of your business and why you started it.

• Describe the customers or the cause that your business serves.

• Explain your business model or how your products are made.

Then, copy and paste your summary to your website.