Branding Vocab Quizizz
Quiz
•
Business
•
12th Grade
•
Medium
Sarah Hipp
Used 8+ times
FREE Resource
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17 questions
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1.
MATCH QUESTION
1 min • 5 pts
Match the following
trade character
typography
logo
color palette
icon
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Imagine Benjamin, Nora, and Lily are starting a new business. They need to come up with a name, term, design, symbol, or combination of these elements that will set their business apart from their competitors. What is this called?
brand name
brand identity
brand equity
trade name
3.
DRAG AND DROP QUESTION
1 min • 1 pt
A (a) (b) is a (c) set of colors available for use that conveys a (d)
4.
DRAG AND DROP QUESTION
1 min • 1 pt
The (a) Act of (b) Federal law that protects (c) and (d) .
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the art and science of influencing perception about a product, service, or organization
brand equity
branding
marketing
brand identity
6.
MATCH QUESTION
1 min • 1 pt
Match the following
the image that a brand projects
Brand equity
the level of sway a brand name has
Brand familiarity
how well a brand is recognized &accepted
Brand identity
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
the exclusive right to use a brand or part of a brand
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