Persuasion Techniques and Political Terms

Means for communicating information to the public such as newspapers, tv, radio and internet. ​ ​ (a)  

• Bandwagon
• Plain Folk
• Testimonial
• Mass Media

Activities that candidates, parties, and groups engage in to try to affect election outcomes such as recruiting and endorsing candidates, fundraising, etc. (a)  

• Electioneering
• Card Stacking
• Name Calling
• Interest Groups

A persuasion technique that uses facts and figures to show one side as positive and the other as negative. (a)  

• Card Stacking
• Opinion Leader
• Lobbying
• Transfer

Paid representative of an interest group who talks to members of Congress to persuade them to support a particular position or piece of legislation. ​ (a)  

• Lobbyist
• Testimonial
• Transfer
• Opinion Leader

A persuasion technique that describes people choosing to go along with the rest of the crowd, creating the impression of widespread support. ​ (a)  

• Bandwagon
• Political Action Committee
• Interest Group
• Transfer

A persuasion technique that uses celebrities or other respected people to endorse or officially support a candidate. ​ (a)  

• Testimonial
• Plain Folk
• Electioneering
• Transfer

A persuasion technique that uses negative words and bad names to create fear and dislike for people, ideas and institutions. ​ (a)  

• Name Calling
• Card Stacking
• Opinion Leader
• Political Socialization

A process by which individuals learn their political beliefs and attitudes from family, peers, school and the media. ​ (a)  

• Political Socialization
• Mass Media
• Name Calling
• Electioneering

Any person who has an unusually strong influence on the views of others , such as Oprah Winfrey. ​ (a)  

• Opinion Leader
• Mass Media
• Political Culture
• Lobbying

Practice of talking to members of Congress to persuade them to support a particular position or piece of legislation. ​ (a)  

• Lobbying
• Political Culture
• Bandwagon
• Interest Group