Minigame with Dahlia <3

Minigame with Dahlia <3

University

10 Qs

quiz-placeholder

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Minigame with Dahlia <3

Minigame with Dahlia <3

Assessment

Quiz

English

University

Practice Problem

Hard

Created by

Lê Ngọc

Used 4+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

Three key points-of-difference for a brand

Desirability-Deliverability- Consistency

Desirability-Deliverability-Constancy

Desirability-Deliverability-Differentiation

Desirability-Deliverability-Freakishness

2.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

...... on the other hand, are not necessarily unique to the brand but may in fact be shared with other brands

Points-of-parity

Point-of-delivery

Points-of-difference

Point-of-departure

3.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

Three types of Points-of-Parity Associations

Category

Competitive

Clarity

Competitive

Convenient

Community

Competitive

Context

Clarity

Category

Competitive

Correlational

4.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

Well-known, noteworthy brands in a category can also used as .........

Tagline

Packaging

Exemplars

Slogan

5.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

........ divides the market into distinct groups of homogeneous consumers having similar needs and consumer behavior

Market segmentation

Market targeting

Positioning

Marketing strategy

6.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

When a competitor challenges an existing POD or attempts to overcome POP, there are three main options for target brand

Do everything

Go on the defensive

Go on the offensive

Do nothing

Go on the defensive

Go on the offensive

Do everything

Go on the offensive

Go on the negotiation

Do nothing

Go on the defensive

Go on the negotiation

7.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

Desirability is determined from the consumer’s ............

Purchase power

Demand

Emotion

Point-of-view

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