Marketing Midterm Practice

Product

• The cost to the buyer of goods or services

• Informing customers about products and persuading them to buy them

• Where goods or services are available

• Goods or services that are sold

Price

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Where goods or services are available

• Goods or services that are sold

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

Place

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Goods or services that are sold

• Where goods or services are available

Is this ....

• Place?

• Product?

• Promotion?

• Price?

Is this...

• Price?

• Promotion?

• Place?

• Product?

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

True or False?

Sponsoring sports events is an example of marketing.

• True

• False

..................... are people who have a big social media following.

• Borrowers

• Investors

• Influencers

• Bankers

Business process of creating relationship with and satisfying customers.

• Advertisement

• Marketing

• Market Research

• Market Study