ADVERTISING Midterm Examination

(T or F). Selecting the most cost-effective number of exposures for a target population is known as advertising media selection.

(T or F). Market segmentation identifies critical intelligence topics, investigates relevant market research, and communicates significant market insights and implications.

(T or F). Online advertising known as "social media advertising" delivers particularly targeted ads based on data provided by users of a social media service.

(T or F). The term "media" often refers to a range of communication tools.

(T or F). Television is among the earliest forms of mass communication.

(T or F). Radio aired news, dramas, comedies, reality shows, sporting events, and advertisements in addition to information and entertainment.

(T or F). magazine enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene

(T or F). The most significant utility of these websites is for providing information, search engines, downloads through libraries, and interaction through social networking sites.

(T or F). Advertising on the radio with catchy jingles and phrases is a tried and tested means of communication.

(T or F). Numerous topics, including current events, business, finance, consumers, electronics, self-help, luxury, lifestyle, beauty, fashion, entertainment, travel, etc. are covered in newspaper.