Unit 11: Advertising

A means of communication with the users of a product or service

Messages paid for by those who send them and are intended to inform or influence people who receive them

___________ establishes a one-way channel of communication, where companies can broadcast non-personal messaging to a general audience.

A time-limited set of ads - campaigns may run across different media, and for one month or ten years, but can be categorized together as they are the execution of a central idea

The practice of paying for a branded product to be used by a character in a movie, television show, etc.

Establishing the market niche of a product - which may not be as the brand leader - and advertising to the appropriate segment of the audience

a popular product sold with no profit, in order to attract customers to a store

A certificate offering consumers a price reduction on a particular product

the average length of time between a consumer's repeat purchases of the same product

someone who purchases goods or services that will be used in the production or supply of other goods or services