Media and Communication Quiz

What is one similarity between old and new media?

• Decreased control over content

• Nature of ownership and control

• Decreased concentration of media corporations

• Increased ownership diversity

What is the term used to describe the process of media being owned by a relatively small number of large corporations and powerful individuals?

• Digitalisation

• Globalisation

• Conglomeration

• Diversification

Which of the following is an example of cross-media ownership?

• Silvio Berlusconi's media company owning television and book publishing

• Facebook owning a chain of movie theaters

• Google owning a chain of restaurants

• Amazon owning a chain of grocery stores

What is the term used to describe the changing of media from analog to digital form?

• Traditionalization

• Standardization

• Digitalisation

• Modernization

What is a defining characteristic of social media?

• Many-to-many communication

• One-to-one communication

• One-to-many communication

• Mass media communication