MKA - Part 2

If the coefficient correlation exactly equals -1 then it will be the effect

• Simple Correlation

• Positive Correlation

• Negative Correlation

• Multiple Correlation

Which of the following is a term that relates to the investigation of the

average relationship between two variables in order to develop a mechanism

for prediction?

• Correlation

• Simple Linear Regression

• Multiple Regression

• Conjoint Analysis

In regression analysis, the variable that is being predicted is the

• Dependent Variable

• Independent Variable

• Intervening Variable

• Mediator Variable

Which Analyses are used to categorize objects into classes that are

relatively homogeneous?

• Cluster Analysis

• Conjoint Analysis

• Correspondance Analysis

• Regression Analysis

Which cluster analysis are you going to use when Pre-clustering

approaches are used to identify clusters, and then hierarchical

methods are used to identify clusters?

• Hierarchical Clustering

• Two Step Clustering

• Non-Hierarchical

• K-Means Clustering

Competitor Analyses is a part of:

• Media Budget Decisions

• Advertising Effectiveness

• Advertising Measurement

• Experimentation

Which method is used to calculate the rate of change in demand as a

result of a change in advertising spending?

• Delphi Method

• Elasticity method

• Competitor Analysis

• Decomposition

In which form is allocation by Linear Programming carried out?

• Delphi Method

• Elasticity method

• Competitor Analysis

• Objective and task method

Which of the following is a subjective assessment of a stimulus such as a

picture, sound, or odor?

• Perception

• Preference

• Attitude

• Emotions

• This is an expression of the outcome of expected utility

• Perception

• Preference

• Attitude

• Emotions