Yee Kai MKT A+

Unlike experimentation, in observation:

• • a. Multiple factors are systematically varied

• • b. Follow-up surveys are used as part of the research project

• c. None of the choices are correct

• d. Actual situations are commonly used

What is a moral dilemma in analytics?

• • a. Analyzing data slowly

• • b. Not interpreting data

• • c. Falsifying data

• • d. Preserving user privacy

Which type of analysis is used to determine the optimal pricing strategy?

• • a. Price sensitivity analysis

• • b. Conjoint analysis

• • c. A/B testing

• • d. Regression analysis

Is ethical behavior necessary in analytics?

• • a. No

• • b. Yes

• • c. Depends on the organization

• d. Depends on the industry

Which type of analysis is used to determine the most profitable customer segments?

• • a. Psychographic analysis

• • b. Behavioral analysis

• • c. Demographic analysis

• d. Geographic analysis

What is the primary objective of marketing analytics?

• • a. To increase brand awareness

• • b. To optimize marketing effort

• • c. To reduce advertising cost

• • d. To improve sales

Can analytics be unbiased?

• • a. Yes

• • b. Depends on the analyst

• • c. Sometimes

• • d. No

Which measures the company's ability to leverage competitive advantage and product or service progress?

• • a. Development metrics

• • b. Support metrics

• • c. Digital marketing metrics

• • d. Strategic metrics

Which of these is the most popular form of conjoint analysis?

• • a. Menu-based

• • b. Choice-based

• • c. Adaptive choice

• • d. Full profile

The problem with marketing mix modelling (4P model) is that...

• • a. The model is complex

• • b. It focuses on only digital media

• • c. The idea that companies should meet consumers in different ways.

• • d. It only looks at relationships with existing media