Bellwork 4

Which of the following is a qualitative metric?

• Sentiment

• Shares

• Followers

• Likes

Which one of the following is the first phase in the social media funnel?

• Preference

• Discovery

• Exposure

• Consideration

A(n) ​ (a)   is used to plan content postings and engagement activities on social media platforms.

• editorial calendar
• call to action
• Rule of Thirds

Match the following

• Discovery

• Phase where the audience becomes aware of your company or brand

• Consideration

• Phase where the audience forms an opinion about your company

• Preference

• Phase where something happens that makes an audience member need or want your product or to interact with your company in some way

• Exposure

• Phase where you try to reach the target audience so they view your content

Match the following

• Retention

• Phase where you try to get the audience member to perform an action again

• Advocacy

• Phase where you engage and follow up with the audience member

• Relationship

• Phase where an audience member does something you want them to do

• Action

• Phase where the audience member willingly shares information about your company

Organize these options into the right categories

Groups:

(a) Stages of a Social Media Campain

,

(b) Avoid Ethical Issues Curating Content

• Implementation

• Planning

• Development

• Preparation

• Reporting and refinement

• Do not republish the entire piece of content

• Prominently identify and link to the original source

• Measurement

• Get permission to use images or use your own images

• Write a new title for the content

• Add value to the content by inserting your own views or creating additional original content

Organize these options into the right categories

Groups:

(a) Game Dynamics for Social Media Campaign

,

(b) Text Content for Social Media Campaign

• Checklists

• Stories

• Interviews

• News

• Altruism

• Quotations

• How-to guides

• Prestige

• Rewards

• Accomplishments

• Lists

• Whitepapers

• Announcements

• Case studies

• Contests

• Forms of expression

Which of the following are the two types of calls to action?​ (a)   ​ (b)  

• Click calls to action
• Engagement calls to action
• Quick action
• Marketing

Which type of workflow involves listing the activities for each stage of the content process?

• Task-based

• Status-based

• Calendar-based

• Goal-based

Which content method is based on the Pareto Principle?

• Content ratios

• The Rule of Thirds

• The 80/20 Rule

• Serialization rule