ÔN TẬP 3 - Digital Marketing Analytics

Google Analytics uses third-party cookies?

• True

• False

Which of the following don't appear as dimensions in Google Analytics reports?

• Visits

• Medium

• Pageviews

• Landing Page

Tag-based web analytics uses cookies to track

• How many first-time visitors a site has received

• How many times a visitor returns to a website

• The original source of return visitors

• How much time has passed between visits

Which of the following parameters are not required for the _track Event method?

• Category

• Action

• Label

• Value

Which of the following does not appear as a metric in Google Analytics reports? 

• Pageviews

• Browser

• Average Page Load Time

• Average Visit Duration

A visitor is viewing your website using Firefox. Which of the following scenarios would Google Analytics count as a new visit?

• The visitor views your website on another tab in Firefox.

• The visitor views your website simultaneously in another instance of Firefox running on the same computer.

• The visitor views your website in Internet Explorer on the same computer.

• The visitor closes Firefox, reopens it, and views your website 10 minutes later.

Which kind of hits does Google Analytics get?

• Pageviews

• Event

• Transaction

• All of the above

What type of insights do web analytics tools provide to digital marketers:

• Names of web visitors

• Call length from website phone numbers

• Source of traffic

• Content performance