UNIT 5 TEST MKT

The goal of channels of distribution is to move products from producers to________.

• industrial distributors

• final consumers

• middlemen

• intermediaries

Channels of distribution benefit consumers by

• making a variety of products available to them.

• lowering the prices of all consumer products.

• raising the quality of all consumer products.

• increasing profits for businesses.

Channel members should share an equal commitment to the product's quality.

• price

• name

• packaging

• quality

The first decision that marketers must make when managing channels is

• setting channel objectives

• determining distribution patterns

• selecting channel members

• determining channel responsibilities

The total number of members in a channel is called

• distribution intensity

• distribution pattern

• channel length

• channel width

Which of the following is a benefit of channels of distribution:

• We can more easily obtain products from all over the world

• Producers must spend more money

• Retailers must spend more money

• We spend more time looking for products we want

Where does a channel of distribution begin?

• With the industrial user

• With the ultimate consumer

• With the producer

• With the intermediary

Which of the following intermediaries never actually owns the products they promote and sell:

• Retailers

• Wholesaler

• Agents

• Industrial users

The use of intermediaries enables producers to make larger profits because intermediaries

• help to reduce the per-unit costs of goods

• enable producers to use direct distribution

• increase the number of retailer-to-producer contacts

• may sell more than the producer could sell on its own

An advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel is that

• wholesalers usually buy in large quantities

• it enables them to reach large retailers directly

• wholesalers do not take title to the goods.

• it enables them to reach large retailers directly.