Unit 4 (Promotion)

When creating a print ad it is important to identify the need of the customer.

• True

• False

The first step in developing a promotional campaign is identifying your target market.

• True

• False

The purpose of a headline is to get the reader to stop, question, and read-on.

• True

• False

A company may choose to offer sales promotions in order to persuade customers to take action. 

• True

• False

A slogan should be catchy and easy to remember.

• True

• False

Which of the following slogans is using alliteration?

• The taste you love to hate.

• Let your fingers to the walking.

• Give a hoot, don't pollute.

• Welcome to the World Wide Wow

• Time to Re-Tire

Which of the following slogans is using Paradox?

• The taste you love to hate.

• Let your fingers to the walking.

• Give a hoot, don't pollute.

• Welcome to the World Wide Wow

• Time to Re-Tire

Which of the following are used to create a promotional message? (Select ALL that apply)

• Graphics

• Price

• Sound

• Location

Which of the following terms can be used to make the copy of a print advertisement more effective? (Select ALL that apply)

• Easy

• Guaranteed

• Hurry

• Introducing

What does the acronym AIDA stand for?

• Attention, Interest, Desire, Action

• Ambition, Individuality, Discipline, Ability

• Advertising, Inclusivity, Demographics, Activities