Advertising Final Part 2

What does the "P" stand for in the PESO model?

• Publicity

• Personal
• Production

• Paid

What is an example of Paid Media in the PESO model?

• Facebook AD

• Organic social media posts
• Email marketing
• Searching on Google

What does the "E" stand for in the PESO model?

• Elevated
• Eager
• Elastic
• Earned

What is an example of Earned Media in the PESO model?

• Email marketing
• Word of Mouth

• Paid search results
• Social media advertising

What does the "S" stand for in the PESO model?

• Super
• Special
• Spectacular
• Shared

What is an example of Shared Media in the PESO model?

• Social media posts
• Printed flyers
• Radio advertisements
• Billboard ads

What does the "O" stand for in the PESO model?

• Open
• Organic
• Owned
• Obligated

What is an example of Owned Media in the PESO model?

• Print advertisement
• Social media ads
• Billboard
• Company website

What are the 4 P's of Advertising? Check all the correct answers.

• Product

• Price

• Place

• Presentation

• Promotion

What part of the ad is the Promotion?

• Buy 1 get 1 50% off

• Only $4.99

• Funfetti

• Donut be sad. Treat yourself.