Research Process and Marketing Metrics Quiz

1) True or False: The stages in the research process include problem definition, data collection, data analysis, and reporting.

• True

• Not sure

• False

• Maybe

2) True or False: Exploratory research is used to explore and gain insights into a problem or situation.

• False

• Maybe

• Not sure

• True

3) True or False: Descriptive research aims to describe characteristics of a population or phenomenon being studied.

• True

• Partially true

• False

• Not applicable

4) True or False: Causal research is used to establish a cause-and-effect relationship between variables.

• Only in social sciences

• False

• Sometimes

• True

5) True or False: Marketing metrics are measurements used to quantify, compare, and interpret marketing performance.

• False

• Sometimes

• Only on weekends

• True

6) True or False: The first stage in the research process is data analysis.

• False

• Not enough information

• Partially true

• True

7) True or False: Exploratory research is used to test hypotheses and establish causation.

• False

• True

• Partially true

• Not sure

8) True or False: Descriptive research focuses on understanding the underlying reasons and motivations behind consumer behavior.

• Not sure

• False

• True

• Partially true

9) True or False: Causal research is often used in experiments to determine the impact of one variable on another.

• False

• True

• Maybe

• Not sure

10) True or False: Marketing metrics can include measures such as customer acquisition cost and customer lifetime value.

• False

• True

• Not Sure

• Maybe