TEDtalk Marketing & Christmas Lights for Demobilizing Guerrillas

What was the goal of the marketing campaign developed by Jose Miguel Sokoloff?

• To promote a new Christmas traditions

• To raise awareness about environmental issues

• To disorganize guerrilla fighters.

• To communicate with people in jungles.

How did Sokoloff and his team understand the hearts and minds of demobilized guerrilla fighters?

• By meeting and talking to them

• By conducting surveys

• By analyzing social media posts

• By observing them from a distance

What was the underlying insight that formed the basis for the eight year-long campaign?

• Guerrilla fighters were seeking power

• Guerrilla fighters were prisoners of their organization

• Guerrilla fighters were motivated by money

• Guerrilla fighters were seeking revenge

What was the fear that hindered guerrilla fighters from demobilizing?

• Fear of being rejected by their family

• Fear of being arrested

• Fear of losing their status

• Fear of losing their weapons

What was the motivation behind the Christmas in the Jungle campaign?

• To spread joy and happiness to guerrilla fighters

• To showcase the power of Christmas lights

• To celebrate the holiday season in the jungle

• To encourage guerrilla fighters to come home

What was the execution of the 'Rivers of Light' campaign?

• Illuminated floating balls with personal messages

• Illuminated drones flying over the jungle

• Illuminated billboards in guerrilla-held territory

• Illuminated vehicles driving through the jungle

What was the result of the eight year campaign in terms of demobilized guerrillas?

• 17,000 guerrillas demolished

• 71,000 guerrillas demobilized

• 17,000 guerrillas demobilized

• 17,000 guerrillas demonatized