quiz 1

1. A famous person or someone you respect or like claims that something is good, advertises or promotes a product or idea even though he/she is not an expert. What persuasive technique is this?

• A. bandwagon

• B. testimonial

• C. name calling

• D. repetition

2. Rachel’s Gift Shop

The motto of Rachel’s Gift Shop is “Real Friends Give Real Gifts!” Rachel’s Gift

Shop sells a variety of gifts- coffee mugs, pens, dress, shoes for men and women.

A famous mayor says, “I’ve shopped at Rachel’s for ten years and I have never

been disappointed. What persuasive device is used in the tagline, “Real Friends

Give Real Gifts”?

• A. testimonial

• B. bandwagon

• C. exaggeration

• D. repetition

3. The strategy of showing the product’s best features, telling half-truths, and omitting

or lying its potential problems. What persuasive technique is used?

• A. card stacking

• B. glittering generalities

• C. testimonial

• D. bandwagon

4. This technique tries to persuade you by getting you to associate positive feelings

with something or to someone you like.

• A. bandwagon

• B. repetition

• C. transfer

• D. testimonial

5. This technique tries to persuade you by repeating certain words or ideas that get

stuck in your head and you think of them often.

• A. transfer

• B. testimonial

• C. repetition

• D. card stacking