The process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

Marketing Fall Final

Quiz
•
Business
•
9th - 12th Grade
•
Medium
Laura Boeckman
Used 2+ times
FREE Resource
50 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Quantitative Research
Qualitative Research
Marketing Research
Attitude Research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing Research is not a tool used to determine what price to sell products.
True
False
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
??? data is data obtained for the first time and used specifically for the particular problem or issue under study.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Data already collected for some purpose other than the current study.
Primary
Secondary
Attitude
Media
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Asking customers how they feel when they try on a new pair of jeans.
Quantitive
Qualitative
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Is it true that Marketing Research can help in identifying potential markets?
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Observing and keep track of how much time it takes to make a cheeseburger from start to finish at Sonic.
Quantitative
Qualitative
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