Business marketing often emphasizes short-term relationships and partnerships. Building trust and delivering value are critical components.

Business Marketing - Prelim

Quiz
•
Business
•
University
•
Hard
Alpie Catama
Used 2+ times
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40 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
true
not sure
none
false
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define Business Marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Is a marketing approach wherein the processes of product development and creation are focused on satisfying the needs of consumers.
sales orientation
production orientation
product orientation
marketing orientation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing is the management function, which organizes and redirects all those business activities involved in assessing and converting customer purchasing power into ineffective demand.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ________ in business marketing can be longer than in consumer marketing, often requiring sustained efforts in relationship-building and negotiation.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The primary target audience for business marketing is other businesses, which may range from small enterprises to large corporations.
true
maybe
false
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In contrast to consumer marketing (B2C), where the focus is on reaching individual consumers, business marketing is about creating and fostering relationships with other businesses as customers or clients.
true
maybe
false
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