Business Marketing - Prelim

Business Marketing - Prelim

University

40 Qs

quiz-placeholder

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Business Marketing - Prelim

Business Marketing - Prelim

Assessment

Quiz

Business

University

Hard

Created by

Alpie Catama

Used 2+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Business marketing often emphasizes short-term relationships and partnerships. Building trust and delivering value are critical components.

true

not sure

none

false

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Business Marketing

Business marketing is the marketing of products and services to non-profit organizations
Business marketing is the marketing of products and services to government agencies
Business marketing is the marketing of products and services to other businesses or organizations for use in their own products or services.
Business marketing is the marketing of products and services to individual consumers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is a marketing approach wherein the processes of product development and creation are focused on satisfying the needs of consumers.​

sales orientation

production orientation

product orientation

marketing orientation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is the management function, which organizes and redirects all those business activities involved in assessing and converting customer purchasing power into ineffective demand.​

Not sure
False
True
Partially true

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ________ in business marketing can be longer than in consumer marketing, often requiring sustained efforts in relationship-building and negotiation.

product development
sales cycle
customer satisfaction
employee training

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The primary target audience for business marketing is other businesses, which may range from small enterprises to large corporations.

true

maybe

false

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In contrast to consumer marketing (B2C), where the focus is on reaching individual consumers, business marketing is about creating and fostering relationships with other businesses as customers or clients. 

true

maybe

false

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