Research Methodology-BBA 7B

•Jersey numbers of football players indicate.......... level of measurement

• Nominal

• Ordinal

• Interval

• Ratio

When attributes can be rank-ordered and distances between attributes do not have any meaning.... Indicate the level of measurement

• Nominal

• Ordinal

• Ratio

• Interval

This level of measurement is used for numerical data with equal intervals or distances between values, but no true zero point.

• Nominal

• Ordinal

• Interval

• Ratio

The level of measurement is used for numerical data with equal intervals and a true zero point

• Nominal

• Ratio

• Ordinal

• None

Two-point scale which presents options that are absolutely opposite each other.

• Semantic Differential

• Staple

• Dichotomous

• Likert

The ......................scale uses multiple items to elicit a single response. This also uses the nominal scale.

• Semantic

• Likert

• Ordinal

• Category

Inexpensive [ ] [ ] [ ] [ ] [ ] Expensive

Effective [ ] [ ] [ ] [ ] [ ] Ineffective

Is the example of .......... scale

• Ratio

• Dichotomous

• semantic differentail

• All of these

.................. scale is designed to examine how strongly subjects agree or disagree with statements on a five-point scale.

• Dochotomous

• Likert

• Semantic

• Staple

...........refers to how accurately a method measures what it is intended to measure

• Reliability

• Validity

• Level of measurement

• Staple and Dichotomous scale

Do “experts” validate that the instrument measures what its name suggests it measures? Indicate the type of validity

• Relaibility

• Face validity

• Predictive validity

• None