Brand Building Quiz

What is brand awareness?

• The process of minimizing the levels of recognition of a brand

• The extent to which consumers are familiar with the name, image or other distinctive qualities of a brand

• The process of maximizing the levels of recognition of a brand

• The extent to which consumers are unfamiliar with the name, image or other distinctive qualities of a brand

What is brand image?

• Consumer perceptions linked to a particular service

• Consumer perceptions linked to a particular product

• Consumer perceptions linked to a particular brand

• Consumer perceptions linked to a particular company

What is the difference between brand equity and brand value?

• Brand equity is the financial significance the brand carries, while brand value is the level of recognition of a brand

• Brand equity is the level of recognition of a brand, while brand value is the financial significance the brand carries

• Both brand equity and brand value provide an estimate of how much a brand is worth

• Brand equity is the level of recognition of a brand, while brand value is the value placed on a brand by consumers

Which brand is ranked 5th in the Top Global Sports & Entertainment Brands list?

• Disney

• Netflix

• YouTube

• Nike

What is brand loyalty?

• Consumer preferences for a particular product

• Consumer preferences for a particular company

• Consumer preferences for a particular service

• Consumer preferences for a particular brand

What is brand extension?

• The use of a successful brand name to launch a new or modified product or service in a new market

• The use of a new brand name to launch a competitor's brand

• Making the brand larger and more recognized

• A completely different product line from the same brand