IMC - Unit 1

The concept of IMC was popularized around ________.

• 1960's

• 1970's

• 1980's

• 1990's

Promotional messages are __________ in IMC.

• Random

• Different

• Persistent

• Consistent

____________ has changed the promotional strategies adopted across firms.

• Internet

• Economic growth

• Promotional mix

• Multi-channel

Under objective and task method of budgeting __________ is set first.

• Budget

• Objectives

• Communication

• None of the above

IMC evolved to embrace an ___________ approach

• Omni-channel

• Multi-channel

• Single channel

• Digital

_________ is initiated by customers.

• Public relations

• Publicity

• Direct Marketing

• Sales promotion

Communication is a ________ function.

• Persuasive

• Informative

• Promotional

• Important

Traditional hierarchy models focused on the three stages of buying behaviour of customers namely _________.

• Cognitive, Affective and Behavioral

• Cognitive, Impact and constitutional

• Cognitive, affective and imperative

• Cognitive, action and reactive

The ________ model was developed to represent the stages a salesperson must take a customer through in the personal-selling process

• Hierarchy of effects

• Innovation adoption

• AIDA

• Standard theory

The promotional mix is the combination of different promotional channels that is used to _______ a promotional message.

• Communicate

• Target

• Retain

• Maintain