Consumer Behavior and Marketing Quiz

The reasons people make certain purchase

• Product Channel

• Buying Motives

• Indirect Competition

• Market research

Convenience Products

• None of these

• Cars, computers and refrigerators

• Only things that they sell in a convenience store

• Products that are easy for consumers to find and buy.

Emma started a business and she wants to allow her company, Kai's Tech, to buy and sell products over the internet. What business model should she use?

• Technology

• E-Commerce

• Twitter

• Social Media

Maya goes to a shopping mall and buys a dress that she doesn't need, but she liked the color and design. This purchase was made based on what kind of factors?

• Emotional Buying Motives

• Needs

• Expensive items

• Rational buying Motives

Ideal Self

• When you have achieved your career choice

• How a person would like to be seen.

Influencer Marketing

• When celebrities "voluntarily" wear or use your products on social media, WITHOUT you paying them.

• Paying content creators, or influencers, to promote companies' brands, products, and services to their (the influencer's) large audience of fans and followers using social media.

• Everything on Tik Tok

Mobile Commerce

• The Verizon Store in the Mall

• The use of mobile technologies to sell products and services on cellular devices and tablets.

• None

Purchases that are made after a good amount of thinking, consideration, and logic.

• Emotional Buying Motives

• Needs

• Rational Buying Motives:

• expensive items

How a person sees themselves.

• Self-Concept

• ideal self

Items that usually cost more and are only purchased occasionally.

• Every Product

• Convenience Products

• Shopping Products