Consumer Behavior and Marketing Quiz

Consumer Behavior and Marketing Quiz

12th Grade

13 Qs

quiz-placeholder

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Consumer Behavior and Marketing Quiz

Consumer Behavior and Marketing Quiz

Assessment

Quiz

Business

12th Grade

Medium

Created by

Randi Liberati

Used 5+ times

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13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The reasons people make certain purchase

Product Channel

Buying Motives

Indirect Competition

Market research

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Convenience Products

None of these

Cars, computers and refrigerators

Only things that they sell in a convenience store

Products that are easy for consumers to find and buy.

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Emma started a business and she wants to allow her company, Kai's Tech, to buy and sell products over the internet. What business model should she use?

Technology

E-Commerce

Twitter

Social Media

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Maya goes to a shopping mall and buys a dress that she doesn't need, but she liked the color and design. This purchase was made based on what kind of factors?

Emotional Buying Motives

Needs

Expensive items

Rational buying Motives

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Ideal Self

When you have achieved your career choice

How a person would like to be seen.

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Influencer Marketing

When celebrities "voluntarily" wear or use your products on social media, WITHOUT you paying them.

Paying content creators, or influencers, to promote companies' brands, products, and services to their (the influencer's) large audience of fans and followers using social media.

Everything on Tik Tok

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Mobile Commerce

The Verizon Store in the Mall

The use of mobile technologies to sell products and services on cellular devices and tablets.

None

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