Chapter 5 Test - Differentiated

Why do stores like scan and go options, apps, and one-click purchases?

• It’s harder for customers to pay, so they end up saving money.
• It makes paying easier and faster, so customers are more likely to overspend
• Digital pay is the way of the future, and retail stores like being ahead of the times.
• It's easier for the retail store clerks.

As an effective marketing strategy, companies pay a lot to...?

• Have their products strategically placed in the store.
• Get you to dislike their branding.
• Confuse you about their product.
• Choose a brand similar to theirs.

When someone steals and uses your debit or credit card info, that's called

• Networking
• Borrowing
• Fraud
• Authorized Spending

To think big picture, you need to understand that . . .

• The best way to have more money is to have contentment.
• The best way to be content is to have more money
• . Your goals are less important than buying the latest and greatest stuff.
• You can buy happiness.

Companies use marketing to get your prefrontal cortex offline so you'll be vulnerable to impulse purchases.

• True
• False

Americans spend over $2,100 a year on

• Impulse Purchases
• Entertainment
• Groceries and eating out
• Credit Card Fees

What is the digital marketing strategy that tracks users across the web?

• Retargeting
• Native Ads
• YouTube Videos
• Content Marketing

It's your right as the consumer to . . .

• Pitch a fit if you don't like the product you just purchased, and demand a refund
• Buy whatever you want, as long as you don't go into debt over it
• Expect a product to live up to the quality promised to you before you purchased it
• Keep a product even if it malfunctions or has manufacturing issues

Part of being a smart consumer is being able to . . .

• Say no to an unnecessary purchase
• Use a credit card for the points without going into debt
• Set up digital wallets and mobile payment
• Discern when to open a retail store credit card and when not to

Why is paying for something in cash a better option than a virtual payment even if it isn’t as convenient?

• If you make spending less convenient, you're less likely to buy things you don't need
• It’s easier to part ways with cash, so you're more likely to overspend
• It isn't a better option. The perks of virtual payments outweigh the downsides.
• It helps the store clerk when you use cash.