SEM Unit 4.1-4.3

Which of the following products is a sporting event: 

• Yankee Stadium

•  

  Premier of a Broadway play

• ESPN Magazine

  
  

•  

  Ocean kayaking in Alaska

  
  

Which of the following is a non-sport event: 

•  

  The Annual Concession Workers’ Convention

  
  

• Monday Night Football broadcast

  
  

•  

  University of Nebraska Volleyball Camp

  
  

•  

  The Little League World Series

  
  

Which of the following products is licensed merchandise: 

•  

  Key chain

  
  

•  

  Nike sweatband

  
  

•  

  Concert T-shirt

  
  

•  

  Hockey helmet

  
  

Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use skates owned by the rink. Which of the following sport/event products are Dan and Kelly consuming: 

•  

  Rented-goods service

  
  

•  

  Owned-goods service

  
  

• Venue

•  

  Licensed merchandise

  
  

The most basic distinction between goods and services states that goods are __________ products. 

•  

  intangible

  
  

• inconsistent

• branded

• tangible

Your band is having a concert to raise money for charity. You have 15 tickets left to sell before the performance on Thursday night. This is an example of a(n) __________ product. 

• perishable

• imperishable

• consistent

• tangible

Which of the following is a sporting good made available through a sports service:

•  

  Workout session with a personal trainer

  
  

•  

  Tennis racket repair at a country club

  
  

•  

  Water bottle sold at a health club pro shop

  
  

•  

  Aerobics classes at a health club

  
  

Which of the following is a reason that sports/event marketers use branding: 

•  

  To give their products positive, memorable names

  
  

•  

  To use logos and trademarks

  
  

•  

  To help consumers distinguish between goods and services

  
  

•  

  To make their products stand out from the competition

  
  

Mario loves Reebok running shoes and won’t buy any other kind. This is called brand

• quality

• loyalty

• awareness

• image

Rodrigo and his friends went to the state fair. The fair itself was great, but they had trouble finding a place to park, several of the ride attendants were rude, and the bathrooms were really dirty. Overall, Rodrigo and his friends gave the fair a “C” rating. The close link between the fair and all the product elements involved with the fair is known as

• smoothing

• consistency

• perishability

• separability