Pustiak Final

What is a Functionalist?

• someone who determines an object by its function, not its aesthetic

• Someone that chooses to completely ignore aesthetics

• Someone who prefers aesthetics over the functional purposes of objects

During the __’s and __’s, systematic approaches were being made to help support designers.

• 40's and 50's

• 50's and 60's

• 60's and 70's

• 70's and 80's

International styles of formalism required ___ means of productions

• Automatic

• Mechanical

• Hand-Made

• capital

access to source materials and production methods was unprecedented at what time?

• 30's and 40's

• 40's and 50's

• 50's and 60's

• 60's and 70's

The ___ style sprang from its own aesthetic sources, but its forms were clean and neutral

• American

• European

• Swiss

• German

in the 1950s-60s ____ skyrocketed in popularity opening a new market for advertising

• American Television

• Graphic design

• Animation

• Painting

a guide that demonstrates the full visual experience of a brand

• Logotype

• Universal Style system

• visual guidance program

• identity system

1. the consistent use of logos, colors, and early typography. 

• identity system

• Universal language of graphic design

• logotype

• Visual identity program

1. the system that made mostly by maps and advertisements, so that it was more readable 

• Compass-based navigation system
• Text-based navigation system
• Image-based navigation system
• Universal style system

Who created Schützt das Kind! (Mind the Child!)

• Max Bill

• Josef Müller-Brockmann

• Emil Ruder

• Armin Hofmann