Clase 4 Métricas
Authored by Johan PG
Computers
Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
EL CTR es la metrica que mide el retorno de la inversion publicitaria.
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2.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
Que tipo de dispositivo NO se puede medir en Google Ads
Celular
Pantallas de TV
Tablet
Shorts
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
El VTR es la metríca que se utiliza para analizar los clics que obtuvo un video en campañas de Youtube.
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4.
MULTIPLE CHOICE QUESTION
45 sec • 10 pts
Cuales cuartiles de reproducción analiza Youtube en Google ads a través de campañas publicitarias
20% - 40% - 60% - 80% - 100%
25% - 50% - 75% - 95% - 100%
25% - 50% - 75% - 100%
Ninguno de los anteriores.
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
En Google ads podemos tener trazabilidad de nuestras campañas publicitarias solo hasta 12 meses átras.
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6.
MULTIPLE CHOICE QUESTION
45 sec • 20 pts
Que metrica de periodo NO podemos medir en Google Ads *
Hora del día
Semana
Trimestre
Todas las anteriores se pueden medir
7.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
En todos los tipos y formatos de campañas en Google ads podemos conocer la métrica de VTR (Tasa de Visualización).
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