PR Chap 10 Self study guide

1. According to writing trainer Ann Wylie, public relations professionals should avoid "corporate-style" writing because:

• It is hard to understand

• it is boring

• it is elementary

• it is patronizing

2. All of the following are examples of feature stories EXCEPT:

• How-to features

• Historical writing

• Breaking news
  

• Photo essays

3. Feature stories have two basic elements in common: timeliness and ______.

• human interest

• personalization

• localization

• Global Interest

4. Which news style of writing presents the most important information at the beginning of the story with the least important details at the bottom?

• inverted pyramid

• prioritization

• direct lead

• main topic

5. Which of the following is NOT an intermediary by which public relations writers can earn attention beyond their direct networks?

• Earned media

• agencies

• socail media

• search engines

6. Which of these public relations materials uses a narrative structure to connect factual information in a meaningful way?

• fact sheets

• blog posts

• media kits

• backgrounders

7. Why should corporate blogs identify a consistent theme that's closely related to what the organization does?

• To humanize the company

• So readers can give feedback easily

• So readers know what to expect
  

• To keep the writing succinct

8. Imagine you're part of your university's PRSSA chapter and writing a blog post about the PRSSA National Conference. You want to link to the PRSSA National Conference webpage. Which is the best example of anchor text when linking to this page?

• Conference information here

• public relations

• PRSSA National conference

9. Because search engines change their algorithms so frequently, public relations practitioners should focus on:

• adding key words

• creating good content

• incorporating hyperlinks

• identifying the right meta tags

10. Many organizations publish their own style guides to ____________ in their communication.

• Maintain consistency
  

• Create formality

• Incorporate jargon

• Generate engagement