PR Chap 1 Self Study Quiz

You've joined a group of students that wants to reduce the cost of living in campus dorms. Together, you draft a petition to

present to the university's housing office, but first, you need other students to sign the petition. In this example, the university

housing office is considered:

• An organization

• business

• public

• customer

2. Which of the following is NOT a principle of public relations management?

• Tell the truth
  

• manage for today

• prove it with action

• listen to the customer

3. According to Arthur Page, 90 percent of good public relations must be determined by an organization's:

• actions

• communication

• public perception

• strategy

4. To engage in listening (and not just hearing), organizations must:

• Know the public opinion

• Be responsive to feedback
  

• Monitor news headlines

• Track keywords on social media

5. Who is responsible for public relations in an organization?

• the CEO

• Its public relations agency

• its top managers

• everyone

6. After the This Is Us finale put Crock-Pot's reputation at risk, how did the organization shift its public relations efforts to address concern over the safety of its slow cooker?

• It shifted from a reactive approach to a more proactive approach to public relations

• It shifted from secrecy about its safety standards to more transparency
  

• It shifted from a technical communication style to one that was more good-humored
  

• It shifted from addressing only millennials to addressing the general public

7. Imagine this scenario: A major crisis unfolded for an airline when one of its flight attendants attacked a passenger, and video of the attack was shared on Twitter. The airline's chief communications officer has called you in to help resolve the crisis. This is an example of:

• Proactive public relations

• Reactive public relations
  

• Integrated communication

• Two-way communication

8. According to Philip Seib and Kathy Fitzpatrick, what is the source of many ethical dilemmas public relations practitioners face?

• Brand critics

• Legal proceedings

• Competing duties
  

• Opposing superiors

9. When should public relations practitioners study principles of ethical reasoning?

• When a crisis is brewing

• Before entering the workforce

• Throughout their careers
  

• When they want a better job

Codes of ethics are advantageous because they:

• Provide guidelines for making decisions
  

• Provide consistency across the globe

• Can be enforced easily

• Can be interpreted objectively