Advertising Quiz 2

What does layout refer to in print media design?

• Selection of photographs and illustrations

• Choice of font style and size

• Technical elements contributing to style

• Arrangement of visual elements on a page

What does typography primarily involve in print media design?

• Choice of foreground and background

• Font style and size

• Use of emotive language

• Placement of images

What is the mode of address in print media design related to?

• Placement of the logo

• Choice of font style and size

• Formal or informal communication with the audience

• Use of persuasive language

What does anchorage refer to in print media design?

• The choice of font style and size

• The use of imperatives in advertising language

• The story constructed through the text and images

• The way the written text secures the meaning of an image

What is likely to be included in a print media product?

• Specific details of USP/product or service

• Selection of photographs and illustrations

• Use of emotive language

• Choice of foreground and background

What type of language is often used in modern adverts?

• All of these

• Persuasive language (hyperbole especially)

• Facts and information

• Wordplay and puns

What does narrative refer to in print media design?

• The use of imperatives in advertising language

• The way the written text secures the meaning of an image

• The choice of font style and size

• The story constructed through the text and images

What is intertextuality?

• Specific details of USP/product or service

• Other media products from different time periods

• Choice of font style and size

• References to other media forms or genres

This advert is an example of...

• Hard Sell

• Soft Sell

This advert is an example of...

• Hard Sell

• Soft Sell