Unit 6 Review Dec 7

Another name for the 4 P's of Marketing

• Target Market
• Marketing Concept
• Marketing Mix
• Marketing

Creating a new commercial would be: 

• Product
• Price
• Place
• Promotion

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

• Product

• Price

• Place

• Promotion

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

Marketers divide their markets by grouping customers according to their

• differences.

• hobbies.

• occupations.

• similarities.

When marketers sort customers psychographically, they divide them

• likable traits.

• loyalty to a brand.

• level of education.

• lifestyle habits.

Using ethical business practices means a business must operate: (Check all that apply)

• Legally

• Ethically

• Humanely

• Corruptly

Ethics is the standards of right and wrong

• True

• False

Which type of rhetoric is most strongly used in this advertisement?

• Logos

• Pathos

• Ethos

Starbucks' commitment to recycling is part of their what?

• Corporate Social Responsibility

• Pricing Strategy

• Marketing Mix

• Distribution Strategy