Business Quiz: Product Classification, Product Life Cycle, and Product Mix

Business Quiz: Product Classification, Product Life Cycle, and Product Mix

9th - 12th Grade

15 Qs

quiz-placeholder

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Business Quiz: Product Classification, Product Life Cycle, and Product Mix

Business Quiz: Product Classification, Product Life Cycle, and Product Mix

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Patrick Rady

Used 2+ times

FREE Resource

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a product?

May take the form of philosophies, lessons, concepts, or advice

Everything one receives in an exchange, including all tangible and intangible attributes and experienced benefits

The result of applying human or mechanical effort to a person or thing

A real, physical thing that we can touch

2.

OPEN ENDED QUESTION

3 mins • 1 pt

Which of the following is an example of a convenience product?

Evaluate responses using AI:

OFF

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of promotional efforts during the growth stage of the product life cycle?

To build brand loyalty among customers

To increase customer awareness and acceptance

To introduce refinements and extensions of the original product

To decrease unit costs and reduce profit per unit

4.

OPEN ENDED QUESTION

3 mins • 1 pt

Which stage of the product life cycle is characterized by a decrease in sales volume and profits?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the purpose of a product line?

Evaluate responses using AI:

OFF

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the average number of individual products within each product line called?

Product mix

Width

Depth

Product modification

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process of changing one or more of a product's characteristics called?

Product modification

New product development

Product deletion

Line extension

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