Brand Management UAS Dec 2023

What is the first step in building a successful business or brand?

• Market orientation

• Product-market fit

• Market research

• Innovation

Which of the following is the correct sequence of steps in brand management?

• Diagnosis - Tactic - Strategy

• Tactic-Diagnosis-Strategy

• Strategy-Tactic-Diagnosis

• Diagnosis-Strategy-Tactic

What is the key mindset to successful brand management?

• Continuous innovation

• Market research

• Market orientation

• Product-market fit

When allocating a marketing budget, a great brand manager should always focus first on:

• Disruptive innovation

• Market share

• Continuous improvement

• Customer satisfaction

Brand is:

• What people say about you

• Your reputation in the public space

• The perception of the customer about you

• All incorrect

What is the benefit of having a strong brand?

• Can extend to different product category easily

• Increase purchase likelihood

• It is a shortcut for trust

• All incorrect

On average, how many brands can a customer remember in their mind?

• Seven

• Three

• One

• All correct

Positioning is about:

• Customer expectation

• Company values

• Marketing your product

• Company' intent or promise

You can position your brand using:

• Benefits that customers will get

• Corporate values

• Customer buying moments

• All incorrect

Which of the following is the least effective way to build a brand?

• Product sampling

• Social media contents

• Bazaar

• Product demo