T/F Finals

Marketing research is the process of planning, collecting, and analyzing data relevant to a marketing decision.

• True

• False

Competitive Intelligence (CI) is an intelligence system that helps managers assess their competition and vendors in order to become more inefficient and   ineffective competitors.

• True

• False

Marketing research can help managers in improving the quality of decision making.

• True

• False

The Marketing research process are 1. Define Problem, 2. Plan Design/ Primary Data, 3. Specify Sampling Procedure, 4. Collect Data, 5. Analyze Data, 6. Prepare/Present Report and 7. Follow-up.

• True

• False

Government agencies such as NSO, DTI, SEC and National Library are good example in getting a secondary data.

• True

• False

According to survey more than 60 percent of America’s marketing research companies conduct some form of online research.

• True

• False

Information collected for the first time and used for solving the particular problem under investigation is called primary data.

• True

• False

Snowball Sample is a type of samples under the probability samples.

• True

• False

Survey Research is not the most popular technique for gathering primary data, in which researcher interacts with people to obtain facts, opinions, and attitudes.

• True

• False

Through social media monitoring, a researcher cannot learn what is being said about the brand and the competition.

• True

• False