Business Marketing Quiz

What are the factors that affect customer behaviour?

• Market Segmentation, Loyalty Initiatives, Consumer Buying Patterns, CRM Marketing Initiatives

• Personality, Psychology, Social Trends, Customer Satisfaction

• Communication, Preferred Loyalty Programs, Great Customer Service, Smile

• Geographic, Demographic, Psychographic, Behavioral

What is the purpose of market segmentation?

• To understand current and future market trends

• To provide great customer service

• To communicate with customers effectively

• To introduce a more tailored message that will reach customers successfully

How can companies increase customer retention and profitability?

• Frequent Flyer Programmes

• Smile

• Provide great customer service

• Set up preferred loyalty programs

What is the total 2019 customer ecosystem estimate?

• Geographic

• Market Segmentation

• $323 Billion

• Customer Satisfaction

Why is it important to monitor consumer buying patterns and preferences?

• To smile

• To communicate with customers effectively

• To provide great customer service

• To understand current and future market trends

What is the main focus of an organisation in terms of customer satisfaction?

• To communicate with customers effectively

• To smile

• To provide great customer service

• To satisfy its customers

What is the easiest and most predictable source of new revenue for a business?

• Cross-selling and Up-Selling

• Existing customers who already know the company and have already bought from it

• Customer profitability and value modeling

• Customer Retention and Behavior Prediction

What does CRM software make easier for businesses?

• To communicate with customers effectively

• To smile

• To see customers as people and not just numbers

• To provide great customer service

What is the purpose of loyalty initiatives in business marketing?

• To smile

• To increase customer retention and profitability

• To provide great customer service

• To communicate with customers effectively

What is the focus of behavioral market segmentation?

• To understand specific reactions and the way customers go through their decision making and buying processes

• To smile

• To provide great customer service

• To communicate with customers effectively