Branding Quiz

What is branding often confused with?

• Financial planning

• Customer service

• Logo design

• Marketing strategy

According to the video, what is a logo?

• A marketing campaign

• A symbol for the brand

• A financial tool

• A customer promise

What is a brand NOT according to the video?

• A customer promise

• A product

• A logo

• A financial investment

What does the video suggest about a brand's creation?

• It is created by the designer

• It is created by the finance department

• It is created by the customers

• It is created by the employees

What is the main point of view of a designer according to the video?

• Selling a product

• Creating a checklist

• Telling a story

• Creating a brand

What does the video emphasize about a brand's impact?

• It has no real impact on a business

• It only affects the marketing department

• It is only important for small businesses

• It affects all aspects of a business

According to the video, who is responsible for affecting the brand?

• Only the finance department

• Only the CEO

• Only the marketing team

• Almost everyone in a company

What is suggested about the role of finance in branding?

• It only handles financial planning

• It is responsible for creating the brand

• It has no role in branding

• It has to approve all branding decisions

How does the video describe the impact of employees on a brand?

• It can either help or hurt the brand

• It has no impact on the brand

• It only helps the brand

• It only hurts the brand

What is the advice given for understanding branding?

• Start with the result, not the process

• Start with the process, not the result

• Start with the financial data

• Start with the advertising campaign