NMK Retail

What is NMK Retail?

• Type of marketing that uses subliminal messages to influence consumers' purchasing decisions.

  
  

• Technique based on the study of human behavior and how the brain reacts to certain stimuli

• Retail neuromarketing is a pseudoscience that has no basis in scientific research

• Retail neuromarketing is only used by large corporations and is not accessible to small businesses

What are some common sensory marketing techniques used in retail?

• Taste testing stations

• Live animal exhibits

• Virtual reality experiences

• Aromas, music, lighting, and interactive displays

How neuromarketing is applied in retail settings?

• Implementing loyalty programs and discounts to attract costomers

• Conducting surveys and focus groups to gather consumer feedback

• Using techniques such as eye-tracking, facial coding, and EEG to understand consumer behaviour and preferences

• Using traditional advertising methods

How does sensory marketing impact consumer purchasing behaviour in retail?

• By creating a memorable and immersive shopping experience

• By reducing the variety of products available

• By playing loud and annoying music in the store

• By making the products more expensive

What are some common research methods used in neuromarketing?

• Survey questionnaires

• Analysis of sales data

• Interviews with retail employees

• Eye-tracking, EEG, fMRI, and biometric measurements

How do emotions influence consumer purchasing decisions in retail?

• Emotions have no impact on consumer purchasing decisions

• Emotions create a connection to a product or brand, affect perception of value, and influence impulse buying

• Consumers always make rational purchasing decisions regardless of emotions

• Emotions only influence purchasing decisions for online retail, not in-store

How can scent be used as a marketing tool in retail?

• By playing loud music to attract customers

• 
  By offering discounts and promotions

• 
  By using bright and distracting visuals

• By creating a pleasant and memorable shopping experience, leading to increased sales and customer loyalty

Which are the two sources that derive shoppers goals and expectations?

How can technology be integrated with neuromarketing in retail?

• By hiring psychics to analyze consumer preferences

• By using Ouija boards to communicate with consumer's subconscious

• 
  By using tools such as eye-tracking devices, EEG headsets, and facial recognition software to gather data on consumer behavior and preferences

• By using tarot card readings and astrology to predict consumer behavior

What is the impact of music on consumer behaviour in retail stores?

• Music has no impact on consumer behavior in retail stores

• 
  The volume of music in retail stores has no effect on consumer behavior

• Consumers are not affected by the type of music played in retail stores

• Music can influence consumer behavior by affecting their mood, perception of time, and willingness to spend