CP Analysis

Better retention of efforts is the advantage of CPA

• TRUE

• FALSE

True definition of customer profitability analysis is

• software users by company to manage key parts of operation, including accounting and resource management

• strategic evaluation process that involves assessing and determining the profitability of individual customers or customers segment for a company

• a system for calculating the material and component needed to manufacture a product

which of the following is NOT the purposes of customer profitability analysis?

• to identify profitable customers

• to optimize marketing and sales

• to gain better ROI

• to set pricing and product strategy

One of the strategy to maximize profit from profitable customers is

• terminate supply activity

• re-engineering

• focus customer retention

Assuming all products are different are one of CPA's disadvantages

• TRUE

• FALSE

Choose the recommendations in improving the technique used

i. focus on the estimate cost

ii. determine customer target market

iii. organization's mindset and cohesion

• i only

• ii and iii

• i and ii

• all of the above

There are two Telecom Malaysia Berhad customer segmentation which are household and individuals and small and medium enterprise

• TRUE

• FALSE

ABC does not assist in identifying customers action

• TRUE

• FALSE

CLV = total revenue generated from customers - customers acquistion cost - customer retention

• TRUE

• FALSE

The disadvantages of CPA is calculating ______ in terms of customer rather than product

• cost

• loss

• profitability

• benefit